If you’re starting a business in Edmonton, registering a trade name is an important step. A trade name allows you to operate your business under a name different from your legal one, making it easier to build brand recognition and appeal to customers.

Whether you’re launching a café or a tech startup, it’s crucial to get it right from the start. The first step is to conduct a trade name search in Alberta to ensure your chosen name is unique and available.

At Riverbend Registry in Edmonton, we make it easy to perform a trade name search online and guide you through the registration process so you can focus on growing your business without any hassle.

What is a Trade Name, and Why Register It?

A trade name, also known as a “doing business as” (DBA) name, is the name you use to operate your business. For example, if your business is legally named “John Smith Consulting Inc.” but you operate as “Smith Solutions,” “Smith Solutions” is your trade name.

Registering a trade name ensures it’s officially recognized in Alberta, helping you avoid legal complications and ensuring no one else in the province is using the same name. It’s a simple but essential step for any business owner.

1. Conduct a Trade Name Search Online

Before registering your trade name, checking if it’s already in use is essential. Alberta requires a unique trade name to avoid conflicts with existing businesses. Here’s how you can do a trade name search in Alberta:

Search Online – Use tools like Alberta’s Corporate Registry or work with Riverbend Registry to perform a quick and reliable trade name search online.
Consider Similar Names – To avoid confusion or legal challenges, ensure your trade name is unique and not too similar to existing businesses.

This step saves you time and effort by ensuring your chosen name is available before proceeding with registration.

2. Gather Required Documents

To register your trade name, you’ll need the following:

Your chosen trade name (after confirming availability).
Your personal information, such as name and address.
A valid form of ID.

3. Complete the Registration

Once your trade name is confirmed, you can visit a registry office like Riverbend Registry to complete the registration. Here’s what the process involves:

Fill out the Trade Name Registration Form.
Submit the required documents.
Pay the registration fee.

After processing, you’ll receive a Trade Name Registration Certificate, which acts as proof that your trade name is officially registered in Alberta.

4. Update Your Business Information

Once registered, update your business materials to reflect your trade name. This includes:

Business cards, signage, and promotional materials.
Bank accounts and licences (if applicable).
Online platforms like your website or social media.

Keeping your branding consistent ensures customers can easily recognize your business.

Simplifying Trade Name Registration in Edmonton

At Riverbend Registry, we make the process of registering a trade name in Edmonton simple and stress-free. Whether you need help with a trade name search in Alberta or completing your registration, our knowledgeable staff is here to support you every step of the way.

Visit us to ensure your business gets off to the right start!